≥ 92% of participants will know the foundational business concepts of management in healthcare and the strategies of excellent healthcare leaders.
CEUFast, Inc. is accredited as a provider of nursing continuing professional development by the American Nurses Credentialing Center's Commission on Accreditation. ANCC Provider number #P0274.
≥ 92% of participants will know the foundational business concepts of management in healthcare and the strategies of excellent healthcare leaders.
At completion of this course, the participant will be able to:
Education and Experiential Background | Clinicians | Business Persons |
---|---|---|
Expertise | Clinical aspects of healthcare | General business principles and experience from other industries |
Lack of Expertise | Business aspects of healthcare | Knowledge of clinical practice and the healthcare industry |
Primary Goal for All Healthcare Managers |
This course aims to present foundational business concepts from a healthcare perspective that clinicians and business persons can apply in their management roles. Topics covered include the unique aspects of management in healthcare, provision of effective and efficient healthcare services, promotion of excellence in the delivery of healthcare, fostering outstanding employee performance, wise use of physical resources, promotion of organizational fiscal success, creation of collaborative relationships and partnerships that advance healthcare initiatives, and strategies of excellent healthcare leaders.
Unlike many industries in which the primary goal is to maximize profit, in healthcare, the goals are two-fold:
While many believe at least some level of healthcare is a human right, we live in a capitalistic society where one must pay for goods and services.
Healthcare managers should identify and understand where they fall along the spectrum from those who believe everyone should have access to healthcare regardless of their ability to pay to those who believe healthcare should be considered a marketable commodity that should be provided based on market value (Decker et al., 2020; Gaffney et al., 2023).
Motivation for Becoming a Healthcare Manager | Impact on Risk Tolerance | Impact on Decision-Making |
---|---|---|
Improve the health and lives of those they serve | High | Focus of decisions is on improving the health and lives of others |
Advance their careers economically | High | Focus of decisions is on what will be most personally lucrative |
Gain power within an organization | High | Focus of decisions is on garnering support from influential members of the organization |
Grow professionally | ||
Improve the quality of their personal lives | Low | Focus of decisions is on maintaining stability |
Quality Measure | Examples of Select Indicators |
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Safety | Number and categories of hospital-acquired infections and medication errors |
Wait times and harmful delays that adversely impact individuals’ health | |
Effectiveness | Readmission and mortality rates |
Efficiency | Clinic throughput and hospital length of stay |
Equitability* | Cultural competency measures |
Patient-Centeredness* | Hospital Consumer Assessment of Healthcare Providers and Systems (HCAHPS) measures |
* Identifies relatively new quality measures.
A healthcare manager may categorize and measure excellence in six arenas (Colbran et al., 2019):
For each area, the manager should guide the selection of measures to determine the unit’s contribution to organizational excellence. Achievement and maintenance of excellence require ongoing monitoring and adopting strategies designed to promote improvement (Kunnen et al., 2023).
Another way healthcare managers may analyze the value a unit contributes to the organization is by using a balanced scorecard approach. The four components of a balanced scorecard approach are:
The steps for evaluating each of these areas are to (Khan et al., 2023):
The mission of a healthcare organization is to promote the health of the individuals, families, communities, and populations they serve.
Human resources practices, from hiring to termination, should reflect best practices, transparent communication, and employee success (Hanners, 2023). Healthcare managers are responsible for creating a culture of fairness, respect, civility, inclusivity, and excellence.
A healthy unit and organizational culture promote employee retention and productivity, leading to quality care, achievement of health outcomes, decreased cost, and increased revenue (Hanners, 2023; Ofei et al., 2023). The cost of turnover for each employee is estimated to be approximately $20,560; therefore, retaining talented employees saves healthcare organizations money.
The leadership style of the healthcare manager is a significant factor in employee job satisfaction and is directly associated with the retention of employees (Ofei et al., 2023). (Please see Table 4.) Excellent healthcare managers promote a sense of responsibility and belonging in their employees. Engaged employees feel secure and valued. In turn, they improve organizational effectiveness and efficiency by being mission-focused, positive, collaborative, innovative, and productive individuals. Healthcare managers should inspire employees to believe their work is meaningful and contributes to advancing organizational priorities. They should also be kind and supportive of their employees’ goals and needs. Engaged employees are accountable and focused on excellence in healthcare delivery (Priyanka & Shyamaladevi, 2021).
Strategies for Promoting Outstanding Employee Performance |
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Inspiring employees to believe the work they are doing is meaningful |
Fostering a culture of accountability |
Creating and maintaining a culture of fairness, compassion, civility, inclusivity, and excellence |
Supporting opportunities for professional development |
Modeling and fostering a culture of open, clear, and respectful communication |
In healthcare systems, a manager should build a cohesive team that advances the organization’s strategic plan, vision, and mission. The most productive teams respect and appreciate differences in members’ ideas and work styles, address conflicts directly and kindly, and focus on the unit’s goals and responsibilities. Each employee and team should know how they contribute to improving health outcomes and be valued for those contributions (Veazie, 2023).
Healthcare managers should include their team in determining necessary resources and carefully selecting, effectively utilizing, and evaluating the costs and benefits of each physical resource. Employees included in the resource decision-making process are more likely to use resources effectively and efficiently than those not (Kunnen et al., 2023). When appropriate, the manager should evaluate the use of space and configuration of furniture with a team of employees. Equipment should receive preventive and scheduled maintenance and routine inspections to identify issues. Team members should be consulted to determine what supplies and equipment are needed, when supplies should be reordered, and where they should be stored or located (Ali, 2022).
Specific areas of waste that healthcare managers should reduce or eliminate include errors, unnecessary movement, waiting, and unnecessary inventory or supplies. Correcting errors requires energy and time that could be used to improve services. For example, suppose a patient receives an incorrect medication. In that case, additional monitoring is needed to prevent, identify, and treat potential adverse outcomes, and valuable time is spent documenting the error and determining strategies to prevent future medication errors. Utilizing space so employees, patients, equipment, and supplies require the least movement promotes efficiency. In general, items used every hour should be within arm’s length, items used once a day should be within a short walk, and items used less frequently should be stored in a central area. System- and workflow should be designed to minimize waiting for patients, families, and employees. Waiting is both inefficient and frustrating. Frustration diverts mental and emotional energy from productive endeavors. Unnecessary or out-of-date inventory or supplies take up valuable space that could be used for relevant purposes. Reduction of these and other inefficiencies has been shown to reduce hospital nurses’ wasted time from 3.5 hours to 1 hour in an 8-hour shift (Ali, 2022).
Managers who focus on healthcare excellence will achieve high levels of patient satisfaction and staff productivity and add fiscal value to their organization.
Healthcare products or services should add value to the lives of individuals and their families. Healthcare managers should talk with patients and other stakeholders and adjust services based on the information provided. Generally, patients report they want services that result in improved health and are reliable, accessible and provided pleasantly and respectfully. When services meet customers’ needs and exceed their expectations, they will likely be loyal customers. Retaining patients is five times less expensive than recruiting new patients (Ali, 2022).
Healthcare organizations that focus on efficient processes reduce waste and increase profitability. Waste is categorized as defects or errors, overproduction, inefficient transportation, waiting, excess inventory, unnecessary movement, doing work that does not add value to the organization, and inadequately using employees’ skills and talents. Healthcare managers should identify waste, work with their team and others to reduce waste, and determine the quality and fiscal effect of improving processes (Ali, 2022).
A healthcare manager must develop and maintain collaborative internal and external relationships and partnerships that advance the unit’s organizational contributions (Kee et al., 2023). A healthcare manager should ensure that personnel display collegiality and share ideas and expertise with internal and external stakeholders. Many individuals, groups, and organizations believe that collaboration improves the quality and quantity of healthcare services that an organization can provide; however, major barriers to collaboration include a culture of competition, limited time to establish and maintain partnerships, differences in mission and regulation, inadequate funding, power differences, and lack of clarity about the responsibilities and mutual benefits of working together (Gidlow et al., 2024; Kee et al., 2023).
Effective and efficient management and leadership are challenging because of the complexities of the healthcare system; however, a clear vision for the managerial unit, emotional intelligence and integrity, and excellent communication skills will enable managers and the units they oversee to be invaluable to the healthcare agency they serve (Santa et al., 2023).
Many healthcare leaders mistakenly believe they listen to and hear the concerns of patients, employees, and other stakeholders. However, they may be juggling multiple responsibilities and unable to divert their attention to be fully present with someone else. They may also have difficulty recognizing that their perspective may be only one way to view an issue or that they do not have all the answers to their unit's problems. Leaders may not be able to drop everything to hear the concerns of others, but they should prioritize listening over other responsibilities when a time-sensitive safety issue is involved.
They should realize that the factors they use to define excellence are only one method of determining excellence. Others who work with and for them may view excellence differently. Colleagues and employees appreciate consistency and predictability in a healthcare manager’s behavior so they understand acceptable norms. Leaders who solicit input from others, listen to and understand different viewpoints, and remember the issues raised by each stakeholder make wise decisions and engender confidence in their leadership. Clinicians who have worked their way up in a system may have had many jobs in the organization, which can predispose them to favor areas in which they have experience or have developed relationships and micromanage employees in areas in which they are less comfortable. Healthcare managers often select new hires based on “goodness of fit.” They should recognize that this hiring criterion can sometimes lead to homogeneity of thought, exclude diverse individuals and ideas, and lead to monolithic thought and decision-making (Geisler, 2023). Conflict is inherent when working with people, so healthcare managers must be adept at handling conflict fairly, reasonably, and objectively (Ofei et al., 2023).
Twyla Bradley has been an excellent inpatient nurse at a large medical center for 24 years. She has always received excellent evaluations and is valued and respected by patients, peers, and supervisors. A new chief nursing officer begins work at the hospital and plans to restructure. The chief nursing officer recognizes Twyla’s clinical expertise and promotes her to unit manager. When offered the position, Twyla was unsure whether she wanted to take on the leadership responsibility. Still, she believes she could have a broader impact on healthcare, improve her financial situation, have an 8:00 am-4:30 pm work schedule, and be off work on holidays and weekends. She knows her unit and has identified many areas where patient care could be improved.
Twyla is surprised and unprepared for several changes when she begins her new role. She now has to attend a weekly unit manager meeting and a monthly meeting with the divisional nursing leader; participate in two organizational committees (the ethics committee and the quality improvement committee); organize and lead monthly staff meetings; and meet with employees, physicians, families, and others on nearly a daily basis. She estimates that 30% of her time is spent in meetings. Then, another 10% of her time is spent following up on responsibilities and activities generated by each meeting. Twyla spends part of every day dealing with staffing and personnel issues. She has never overseen a multi-million-dollar budget and does not understand the line items or how to read her budget. She has to learn two new computer programs that managers must use. Every day, she is required to write reports, and she is overwhelmed by e-mails, phone calls, and face-to-face interactions. Her previous colleagues contact her, attempting to continue existing relationships or jockey for favors and special treatment. She works 60 hours per week, feels overwhelmed, and cannot keep up with her responsibilities. Twyla misses patient care; she liked it and was good at it.
After two months, Twyla is exhausted, overwhelmed, and embarrassed, and she feels that she is not doing anything well. After a meeting, she asked an experienced unit manager if she could talk with him. The experienced unit manager listens to Twyla’s concerns, smiles, and says, “It was like that for me, too. People wanted me to succeed and helped me. After all these years, I love being a unit manager and think I am pretty good at it. People want you to succeed. The chief nursing officer who promoted you and the divisional nursing leader wants you to succeed. I want you to succeed. Let’s develop an action plan for you. You are a great nurse and can be a great leader.” Twyla feels relieved, understood, and supported.
The action plan aims to help Twyla effectively manage her responsibilities. The experienced unit manager offers to meet with her every two weeks for one hour and be available to help with problem-solving as needed. Twyla talks with the divisional nursing leader about her concerns. The divisional leader agrees to extend their monthly meeting by 30 minutes to help her develop managerial skills. She also signs Twyla up for an organizational program for new managers. Twyla is delighted with the help she is receiving and begins to tackle each of her responsibilities with confidence that if she does not know how to do something, someone in her organization can guide and help her. Over time, she becomes organized, adheres to a schedule, sets boundaries with employees, becomes poised and confident in her communication skills, is adept at effectively and efficiently managing physical and fiscal resources, and learns how her unit advances the medical center’s goals and initiatives.
She posts her mission statement on the office wall above her desk: “Every day, make patients, families, and employees' lives healthier. Be kind, respectful, and patient.” Part of her morning routine is to read her personal mission statement before her day starts. Every evening on her way home from work, Twyla reflects on how she met and could improve in meeting her mission. After several years, she is approached by a new unit manager who bursts into tears and says she is overwhelmed. Twyla thinks about how she felt when transitioning from patient care to healthcare management, listens to the new unit manager, volunteers to mentor her, and thinks, “I love nursing and patient care, and I love being a unit manager.”
Mike Benson was a focused and driven business student. He excelled in school and was encouraged to obtain his master of business administration degree. He thought he would graduate, make a lot of money, and become a well-respected community leader. However, after graduation, he applied to over 70 jobs before being offered a fast-food manager position. The hours were grueling, and the pay was low. However, he was happy to have the job and soon learned how to ensure that customers received a great meal and had a positive experience at his fast-food restaurant.
After two years, Mike’s is the most profitable of the 12 restaurants in his region. He feels confident in his business skills and begins looking for a new job. He finds a job overseeing a warehouse and develops effective and efficient supply chain skills. He adds value to his company, but eventually, Mike decides to take another job as a financial planner for an established national financial firm. His clients’ investment portfolios make money, and Mike becomes a top earner at his branch. He is well-liked and respected for his business expertise. By now, Mike is in his mid-30s and looking for a new opportunity.
A friend tells him about a job as a financial manager for a long-term care company with six centers. He will start out overseeing the finances of one of the centers. Mike is excited because he can increase the profitability of the center. He believes that long-term care services are a marketable commodity that should be provided based on market value. He reports to the company’s chief financial officer and meets the center’s chief executive officer (CEO), with whom he will work closely. The center CEO shows him around the site, and he meets the chief nursing officer, nurses, and nursing staff; the director of dietary services and dietary staff; the director of maintenance and maintenance staff; the director of cleaning services and cleaning staff; and activities, therapy, transportation, and clerical staff.
The center’s CEO arranges for Mike to meet with older patients and their families. As he asks them what services matter most, he hears about their physical, emotional, and social issues. He learns that without this center, many of them would be isolated and unable to independently meet their basic daily needs. He learns that family members are grateful for the center, but many feel guilty that they need help providing for their loved ones.
Mike views this job in the healthcare industry as his other business job. He sees his goal as maximizing profit. He soon learns that his ability to raise revenue is somewhat restricted, so he decides to institute cost-cutting measures. The chief nursing officer protests his decision to cut nursing positions and freeze salaries and says his decisions will jeopardize resident safety and promote increased staff turnover, which is costly and detrimental to resident care. Mike dismisses her concerns and comments that nursing personnel is the most expensive cost and should experience the biggest cuts. The director of dietetic services complained that the food quality would decline, decreasing residents’ health and quality of life. All of the other directors are angry about the cuts.
The center’s CEO is delighted that profits have increased dramatically since Mike arrived but is concerned about the quality of healthcare residents receive and the deteriorating staff morale. She talks with Mike about her concerns and explains that cutting costs across the board without collaborating with directors from the different divisions in the healthcare industry could adversely impact residents’ health outcomes and quality of life, which could result in malpractice and regulatory issues. She recommends that Mike attend a training program for long-term care fiscal managers and join their year-long mentorship program. Mike has been frustrated by the pushback and conflict resulting from his doing his job and ensuring profitability, so he agrees to go to the training program and engage in the mentorship plan.
He learns to examine himself and think about his values, drives, behaviors, and emotions in a way he has never previously done. He learns to collaborate with the chief nursing officer, directors, staff, and residents to understand and respect their perspectives. Mike realizes that their perspectives are not profit-focused but healthcare-focused. He has learned about significant healthcare, nursing, and long-term care regulations. By the end of the mentorship program, when talking with others, Mike says, “My job is to ensure that the center has reasonable profit, remains competitive, and enables you to provide quality services that promote residents’ health and quality of life.” Over a few years, Mike reflects on his job and says, “Helping residents and their families have the best experience we can provide is challenging, but is also very rewarding both personally and professionally.”
CEUFast, Inc. is committed to furthering diversity, equity, and inclusion (DEI). While reflecting on this course content, CEUFast, Inc. would like you to consider your individual perspective and question your own biases. Remember, implicit bias is a form of bias that impacts our practice as healthcare professionals. Implicit bias occurs when we have automatic prejudices, judgments, and/or a general attitude towards a person or a group of people based on associated stereotypes we have formed over time. These automatic thoughts occur without our conscious knowledge and without our intentional desire to discriminate. The concern with implicit bias is that this can impact our actions and decisions with our workplace leadership, colleagues, and even our patients. While it is our universal goal to treat everyone equally, our implicit biases can influence our interactions, assessments, communication, prioritization, and decision-making concerning patients, which can ultimately adversely impact health outcomes. It is important to keep this in mind in order to intentionally work to self-identify our own risk areas where our implicit biases might influence our behaviors. Together, we can cease perpetuating stereotypes and remind each other to remain mindful to help avoid reacting according to biases that are contrary to our conscious beliefs and values.